Punjab's visitor economy is concentrated almost entirely on Amritsar: the Golden Temple, Jallianwala Bagh, the Partition Museum and the Attari border ceremony, within a few kilometres of each other.
The Golden Temple receives visitor numbers comparable to the largest religious sites in the world and it charges nothing, feeds everyone, and houses pilgrims free.
Anandpur Sahib with Virasat-e-Khalsa is the second centre. Chandigarh's Capitol Complex, Rock Garden and museums are a third.
Everything else in the state, the serais, the forts, the Anglo-Sikh battlefields, the Nakodar tombs, Sarai Amanat Khan, Kalanaur, Sanghol, the Kandi, the wetlands, receives effectively nobody.
The reason is not that these places are uninteresting. It is that nothing connects them, nothing interprets them, and nobody has written the routes down.
A state with this much in it and one visited square kilometre has a documentation problem before it has a tourism problem.
Almost all of Amritsar's visitors come for one day and one site. The rest of the city, and the whole belt of the Majha around it, sees very little of them.
There is no signage, no interpretation and no route linking the state's other sites, and most of them have nowhere to stay within reach.
What is missing is the ordinary thing: a marked route, a printed guide, and a person at the site who can answer a question.